Fleurus Collection

Fleurus brings French style and flair to fine leather watch straps. Founded in 1942 by Pierre Laval, Pierre’s grandchildren carry on his legacy with the same commitment to craftsmanship and aesthetics.


The company, which started as a two-person workshop, now has more than a thousand employees at three locations in France. Fleurus works with globally recognized luxury brands in the watchmaking and fashion industries and has a well-established reputation for quality.

The Fleurus creative team is known for anticipating fashion trends, designing watch straps that are artful accessories in au courant colors and designs.  Every watch strap is crafted from leathers that are carefully selected for superior grain, density and color. Using time-honored techniques supported by advanced production methods, Fleurus transforms the top-quality leathers into truly exceptional leather watch straps. Each strap is created as a beautiful accessory offering top-of-the-line aesthetics, longevity and wearing comfort.

The Fleurus line comprises of more than 200 styles of watch straps, including the largest selection of long and short lengths in the industry.  Graham International has been the exclusive Fleurus distributor since 1996 and we are pleased to have played a role in their growing success in the U.S.  

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Workmanship and Legacy

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