About Graham International

Wendy Graham founded Graham International in 1996 to bring luxury European watch bands to North America. More than two decades later, Graham International continues to work with manufacturers from around the globe to offer high quality watch straps and watch bands to retailers, jewelers and specialty stores throughout the U.S.

NOTE: January 2024, Graham was purchased by Gennaro Cerce, owner of Cerce Capital LLC, and relocated Graham's operations to RI. Cerce purchased Speidel® out of bankruptcy in 2009 and restored it to the flourishing business it had once been. Wendy and Gennaro work closely together to maintain a similar business culture as customers are accustomed to. Keep a close eye the additions and improvements we are planning for your our loyal clients and friends...

Our goal is to bring you the quality products that your discerning customers demand, at competitive price points.


Customers looking for a watch band dealer come to us for:

Distinctive Collections of Quality

We offer a wide range of products from the finest manufacturers; from the handcrafted European leather straps that established our reputation, to a comprehensive selection of metal bands, nylon, velcro, silicone and polyurethane sports bands. 

Graham International has been the exclusive US distributor for FLEURUS watch straps since 1996 and appointed the U.S. distributor for HIRSCH Armbänder GmbH in 2020.

Competitive Pricing and Profitability For Our Resellers

The craftsmanship of our products is incomparable, but our price points are competitive. Please register for an account to view prices and easily place orders.

Comprehensive Inventory & Prompt Shipping

We maintain a substantial inventory of all products in our Philadelphia, PA warehouse for fast shipping throughout the U.S. Orders received before 2.00 EST are shipped same day. 

 

Quick and Easy Ordering

Our online system makes it easy to buy only what you need when you need it! Save items in your shopping cart for fast purchasing when you are ready. Shop by category, color, length and price or use the QUICK ORDER FORM to add products to your cart by reference number or item SKU, found on every watch band label.

Space-Efficient Merchandising Systems

Store and present your watch strap inventory easily and economically using our Folder Merchandising System. Folders are available in two sizes to accommodate every size and style watch strap without additional packaging. Show the customer the full folder to offer multiple styles in the size needed, or easily select just two or three styles to present to the customer. 

Time and experience has proven that our folder system is more efficient than the bulky and cumbersome merchandisers.  Spend your time with your customer rather than hunting for straps!